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Untangling International Sport Social Media Use: Contrasting U.S. and Chinese Uses and Gratifications Across Four Platforms.
- Source :
- Conference Papers -- International Communication Association; 2018, p1-33, 33p
- Publication Year :
- 2018
-
Abstract
- The article presents a survey related to the sport-based social media use in the U.S. and China. Topics discussed include information on the use of a social media platform for sports-based purposes and equated with a gratification obtained; discussions on the personal and social needs gratified on social networking services; and the information on the social and psychological factors of the communication used.
Details
- Language :
- English
- Database :
- Supplemental Index
- Journal :
- Conference Papers -- International Communication Association
- Publication Type :
- Conference
- Accession number :
- 135747894