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Untangling International Sport Social Media Use: Contrasting U.S. and Chinese Uses and Gratifications Across Four Platforms.

Source :
Conference Papers -- International Communication Association; 2018, p1-33, 33p
Publication Year :
2018

Abstract

The article presents a survey related to the sport-based social media use in the U.S. and China. Topics discussed include information on the use of a social media platform for sports-based purposes and equated with a gratification obtained; discussions on the personal and social needs gratified on social networking services; and the information on the social and psychological factors of the communication used.

Details

Language :
English
Database :
Supplemental Index
Journal :
Conference Papers -- International Communication Association
Publication Type :
Conference
Accession number :
135747894