LEGAL ASPECTS REGARDING THE EXPRESSION OF BINDING CONSUMER CONSENT.

The purpose of this study is to analyse the effect of the party's intent to enter into a legal relationship, in such cases where the powers of one party are significantly higher than the ones of the other contracting party. The articles aims to acquire a practical approach on the effects of lack of intent expressed by consumers which are on unequal grounds with their contracting party, from the lenses of EU principles of effectiveness, proportionality and dissuasiveness in the area of consumer protection. Given that within commercial legal relationships, the intent to produce legal effects is presumed, the question is whether the same can be affirmed in respect to consumer agreements, which are likely to be concluded for services deemed as essential by the consumer, such as electricity, utilities, telecommunications or even banking services. The proportions of the discussion regarding a party's intent have increased considering that any aspect of modern society, from the access to Google or Facebook to the access to basic survival services, requires the consumer's consent to enter into a legal relationship. [ABSTRACT FROM AUTHOR]