EXPLORING THE USER - IT PROFESSIONAL RELATIONSHIP.

Drawing on theoretical developments within the innovation literature, a conceptual model has been developed that draws a distinction between the adoption and assimilation of information technology (IT). The substantive conclusions are that a number of incongruences exist between IT professionals and end-users. These cover 1) the mismatch between business needs and the technology solution 2) inability of adoption processes to address issues of a social, organizational, or user nature 3) failure to recognize the importance of the process of interaction between various parties to technology assimilation. By addressing the assimilation process, the conceptual model offers a way to reframe our understanding from a user perspective. [ABSTRACT FROM AUTHOR]