Halal tourism: looking into the future through the past.

Despite halal tourism having received significant attention in the tourism and hospitality literature recently, this body of knowledge remains in its infancy. In summarising the literature Rasul ([11]) identifies three relationships in current studies: halal tourism as a component of the halal industry; halal tourism as a form of religious tourism and halal food as a component of halal tourism. Recently, the concept of halal digital economy has been proposed and a recent study shows that halal-tourism-related tweets about non-Muslim countries outnumber those about Muslim countries globally (Ainin et al., [2]), suggesting that online presence matters both to consumers and providers. [Extracted from the article]