Governance of the Business Ecosystems to Commercialize Beekeeping Activities in Emerging Markets.

Business ecosystems do not occur naturally, it needs an orchestrator to align and govern actors to cocreate value and appropriate value. This qualitative action research analyzed the structure and governance of the beekeeping industry in Tanzania. The transaction-based market relations should be changed to a collaborative model by aligning value chain actors in the beekeeping industry through the honey collection centre. Also, the value should be appropriated and shared among participating firms in a fairly and truthful way. The orchestrator should make sure that beekeepers join and stay in the ecosystem. Policymakers, researchers, and organization should adopt the ecosystem-as-structure approach to build and govern a commercial beekeeping ecosystem. [ABSTRACT FROM AUTHOR]