Research on Resource Distribution and Product Transformation Path of the Beijing-Zhangjiakou Sports Culture and Tourism Belt.

With preparations for the Winter Olympic Games and further integration of the Beijing-Tianjin-Hebei region, the Beijing-Zhangjiakou sports culture and tourism belt has become a new pillar for developing the Beijing-Tianjin-Hebei region at present. It is necessary to carry out relevant research and provide theoretical support. Taking the Beijing-Zhangjiakou sports culture and tourism belt as the research object, this study analyzes its implications, features and identifies its geographical scope. On this basis, four points of interest, including sports, culture, tourism and integrated resources in the belt, are analyzed, and the overall spatial distribution patterns and spatial agglomeration features of various resource points are fully analyzed. Accordingly, this paper proposes the future market product transformation path in the belt, that is, to achieve branding, differentiation, integration, informatization, and internationalization, through an integrated path of institutional support, financial support, technical support, product integration, and market orientation. This is expected to transform and upgrade tourism in the Beijing-Zhangjiakou region, and contribute to the sustainable development of the Beijing-Zhangjiakou sports culture and tourism belt. [ABSTRACT FROM AUTHOR]