Corporate Websites and their Multilingual Dissemination. An analysis of Southern Spain Tourism Sector.

Information and Communication Technologies provide valuable opportunities for companies to expand their business. In this sense, the availability of a multilingual corporate website can be of great help when it comes to reach international targets at a reduced cost. This is especially relevant in countries with remarkable tourism flows and foreign population, which is the case of Spain. The aim of this paper is to analyze the web presence and the multilingual dissemination of their corporate information of small and medium-sized companies (SMEs) from the tourist sector located in Andalusia (Spain). To meet this objective, a sample of 160 SMEs has been analyzed. A frequency analysis has been carried out as well as decision trees, the latter in order to identify drivers for influencing companies for having a website and its subsequent translation. Results show that, although around 70% of the companies had a corporate website, less than 40% of them translated their content and, if they do it, they mostly offered only one translated version of the webpage. [ABSTRACT FROM AUTHOR]