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The Symbiotic Relationship between Television and Newspaper Public Affairs Use.
- Source :
- Conference Papers -- International Communication Association; 2003 Annual Meeting, San Diego, CA, p1-20, 20p, 2 Charts
- Publication Year :
- 2003
-
Abstract
- Although television and newspaper public affairs use are two of the foundation variables employed in the empirical study of mass communication, there is still a great deal that media scholars have yet to understand about the true relationship that exists between these forms of media use. This study posits and tests for a mutually reinforcing positive reciprocal relationship between television and newspaper public affairs use. Combined 1992, 1996, and 2000 American National Election Study (ANES) survey data (N = 6006) are used to test for this relationship via Full Information Maximum Likelihood (FIML) Structural Equation Modeling (SEM). A simultaneous positive reciprocal relationship is found to exist between these two forms of public affairs media use, providing evidence to a lingering question that has been often assumed but never directly tested. Ramifications of this finding for studies analyzing both forms of public affairs media use are outlined. [ABSTRACT FROM AUTHOR]
- Subjects :
- TELEVISION
PERIODICALS
PUBLIC service television programs
MASS media
COMMUNICATION
Subjects
Details
- Language :
- English
- Database :
- Supplemental Index
- Journal :
- Conference Papers -- International Communication Association
- Publication Type :
- Conference
- Accession number :
- 16028923
- Full Text :
- https://doi.org/ica_proceeding_11299.PDF