ARRANGEMENT OF DIGITAL LEADERSHIP STRATEGY BY CORPORATE STRUCTURES: A REVIEW.

An ecosystem model of effective solution of the customer management quality issue based on the platforms' (internal and external) interaction is proposed, which indicates that digital platforms are the main tool of digital corporate transformation and regeneration. The key elements of the digital leadership strategy based on the "business model-ecosystem" interaction were identified, allowing determining the main features of the digital leadership strategy and forming the deployment direction within the corporate structure. The "road map" model of digital leadership strategy formation is introduced, the stages' sequence of digital strategy formation is systematised, and its key elements are outlined. [ABSTRACT FROM AUTHOR]