Green Intellectual Capital on Performance Based on Competitive Advantage of SMEs.

Creative industry or what is often called the creative economy is an economic activity that includes industrial activities by empowering human creative power as an asset to add economic value. The increasing number of culinary SMEs from year to year indicates that culinary SMEs are actually very potential, but the existence of this business phenomenon shows that there is an inability in market competition to meet the needs of buyers who are increasingly different. This study aims to examine the effect of green intellectual capital on excellence. competition and its impact on performance. This study took a sample of culinary SMEs in the city of Denpasar. Determination of the sample using proportional stratified random sampling. The number of samples is determined by the Slovin formula with an error of 5% so that a sample of 384 SMEs is obtained. The analytical technique used is PLS to test the effect. The results show that green intellectual capital that adopts three elements, namely green human capital, green structural capital, and green relational capital able to increase the competitiveness of SMEs. The three elements of green intellectual capital that synergize and can be maximized by MSMEs can improve performance. The higher the competitiveness of SMEs, of course, will have an impact on the higher the company's opportunities to earn profits and improve its performance. [ABSTRACT FROM AUTHOR]