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From Service Repair to Service Beyond Compare.

Authors :
Whyte, Fred J.
Source :
Yard & Garden; Mar2005 Supplement, Vol. 28, p2-2, 1p
Publication Year :
2005

Abstract

The article presents information about STIHL Inc. The article author recently had an interesting discussion with one of the STIHL dealers. He was part of a group of customers visiting the manufacturing facilities in Virginia Beach. This dealer has chosen to capitalize on a strategic strength as a selling point of differentiation - that of service. This customer is just one among many such examples of STIHL dealers who have chosen to elevate the traditional service repair to service beyond compare. His service is based on a foundation of customer relationships as opposed to impersonal third-party service currently being attempted by a variety of outlets at the behest of the big box stores.

Details

Language :
English
ISSN :
08966834
Volume :
28
Database :
Supplemental Index
Journal :
Yard & Garden
Publication Type :
Periodical
Accession number :
16563885