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Land Grab.
- Source :
- Fast Company; Winter2023/2024, Issue 260, p9-13, 4p, 1 Color Photograph, 2 Cartoon or Caricatures
- Publication Year :
- 2023
-
Abstract
- Compass, a real estate firm, is using artificial intelligence (AI) to address challenges in the housing market, such as high interest rates and limited inventory. However, despite investing heavily in AI technology, Compass has yet to turn a profit. The company organized a hackathon to generate new AI ideas, but industry observers remain skeptical about the potential for AI to revolutionize the real estate industry. While AI can assist with tasks like marketing and paperwork, the personal relationships and human touch that agents provide are still crucial in the sales process. [Extracted from the article]
Details
- Language :
- English
- ISSN :
- 10859241
- Issue :
- 260
- Database :
- Supplemental Index
- Journal :
- Fast Company
- Publication Type :
- Periodical
- Accession number :
- 173580512