Key decision factors in the shared economy decision-making model.

A shared economy is a model of collaborative consumption by obtaining, giving, or sharing access to goods and services through online platforms. It is a marketplace that provides users with access to product benefits with temporary ownership. Digitalization has introduced new possibilities and conditions for sharing and exchanging goods and services, allowing users to compare offers and connect dynamically with the seller in real time. The paper presents the results of the survey conducted on a group of 1,620 prosumers and the practical applications of the analysis of the results. The research aimed to identify the main components of the co-sharing decision-making process and their importance in this process. A diagnostic survey was used in the study, and the collected data were statistically analyzed. The main findings are that there are common criteria for evaluating the model of sharing goods and services for the research population. They are: sharing preference, trust, realized benefits, propensity to propagate, risk awareness, aversion to sharing, willingness to share, and the limits of anonymity. Moreover, subjective satisfaction with the achieved income influences the perception of factors that are important in the decision-making process of sharing goods and services. [ABSTRACT FROM AUTHOR]