Determinants of the value of fishing tourism experience among anglers.

In this study, we aim to use survey data to define the value of the fishing tourism experience to anglers. Customer value is examined within the framework of Sheth et al. (1991) consumption value theory, complemented by the togetherness value suggested by Komppula and Gartner (2013). Our study, based on 937 responses from Finnish anglers, shows that value expectations differ. Six experience value-based segments within the tourist angler population were identified: service-minded novelty seekers; tranquillity seekers; service-oriented catch keepers; recognition seekers; food anglers; and novelty seeking experts. We propose that the customer value framework by Sheth et al. (1991), complemented by a two-dimensional togetherness dimension (family, friends), is well suited for defining the value of a hobby-related tourist experience. Additionally, three sub-dimensions of epistemic value are distinguished. The study presents numerous managerial implications for fishing tourism service providers. [ABSTRACT FROM AUTHOR]