NIKE'S OLYMPIC TRIAL.

Nike, the world's largest sports apparel company, is sponsoring numerous athletes and teams for the upcoming Paris Summer Olympics, including breakdancing for the first time. Despite facing challenges in the athleticwear industry, such as supply chain issues and declining consumer demand, Nike's CEO, John Donahoe, is implementing strategies to revitalize the company. These strategies include retro releases, reorganizing the product development system, and prioritizing gender-based development, particularly for women. Nike aims to regain its position as the top running company by showcasing innovative products at the Olympics, such as shoes tailored for breakers and designs that emphasize speed and performance. The company is also utilizing AI and generative design tools to push the boundaries of shoe design. [Extracted from the article]