A study for innovation of methodologies and processes in digitisation and digital creation for improving the interaction with the Cultural Heritage.

This paper describes the path of approach, knowledge and development of awareness relating to digitisation and digitalisation processes identifiable as the cultural heritage (CH) of digital transformation (DT). The state-of-the-art contemporary cultural scenario is outlined uninterruptedly, constantly comparing academic reality and the cultural and creative sectors. Pros and cons are analysed to outline good practices for the innovative production of digital cultural artefacts and proposals. Finally, two suggestions concerning digital education and the creation of user-centred digital products are briefly described as services of a newborn start-up CRHACK LAB Bari - Officine di Cultura Digitale providing, representing the end of three years of PhD research. [ABSTRACT FROM AUTHOR]