INFLUENCE OF EMPLOYEE RETENTION ON ORGANISATIONAL COMMITMENT IN COCA COLA NIGERIA LTD, IBADAN, OYO STATE, NIGERIA.

THIS STUDY EXAMINED THE RELATIONSHIP BETWEEN EMPLOYEE RETENTION AND ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN OYO STATE. THE SPECIFIC OBJECTIVES WERE TO INVESTIGATE THE INFLUENCE OF EMPLOYEE RETENTION ON VARIOUS DIMENSIONS OF ORGANIZATIONAL COMMITMENT, NAMELY AFFECTIVE, CONTINUANCE, AND NORMATIVE COMMITMENT. THE STUDY EMPLOYED A SURVEY RESEARCH DESIGN WITH A SAMPLE SIZE OF 283 EMPLOYEES FROM COCA-COLA NIGERIA LTD. DATA WERE COLLECTED THROUGH A STRUCTURED QUESTIONNAIRE, AND BOTH DESCRIPTIVE AND INFERENTIAL STATISTICS WERE USED FOR DATA ANALYSIS. THE QUESTIONNAIRE WAS USED FOR DATA COLLECTION IN THE STUDY. THE FINDINGS REVEALED THERE WAS A SIGNIFICANT INFLUENCE OF EMPLOYEE RETENTION ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =10.28, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF EMPLOYEE RETENTION ON AFFECTIVE COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =3.14, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF EMPLOYEE RETENTION ON NORMATIVE COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =2.15, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF WORK-LIFE BALANCE (I.E. A DIMENSION OF EMPLOYEE RETENTION) ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =4.34, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF APPRECIATION AND SIMULATION (I.E. A DIMENSION OF EMPLOYEE RETENTION) ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =2.67, P<.05]. THE STUDY CONCLUDED THAT EMPLOYEES’ RETENTION HAD A SIGNIFICANT INFLUENCE ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, OYO STATE, IBADAN. BASED ON THIS,, IT WAS RECOMMENDED THAT COCA-COLA NIGERIA LTD SHOULD STRENGTHEN ITS EMPLOYEE RETENTION STRATEGIES THIS STUDY EXAMINED THE RELATIONSHIP BETWEEN EMPLOYEE RETENTION AND ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN OYO STATE. THE SPECIFIC OBJECTIVES WERE TO INVESTIGATE THE INFLUENCE OF EMPLOYEE RETENTION ON VARIOUS DIMENSIONS OF ORGANIZATIONAL COMMITMENT, NAMELY AFFECTIVE, CONTINUANCE, AND NORMATIVE COMMITMENT. THE STUDY EMPLOYED A SURVEY RESEARCH DESIGN WITH A SAMPLE SIZE OF 283 EMPLOYEES FROM COCA-COLA NIGERIA LTD. DATA WERE COLLECTED THROUGH A STRUCTURED QUESTIONNAIRE, AND BOTH DESCRIPTIVE AND INFERENTIAL STATISTICS WERE USED FOR DATA ANALYSIS. THE QUESTIONNAIRE WAS USED FOR DATA COLLECTION IN THE STUDY. THE FINDINGS REVEALED THERE WAS A SIGNIFICANT INFLUENCE OF EMPLOYEE RETENTION ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =10.28, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF EMPLOYEE RETENTION ON AFFECTIVE COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =3.14, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF EMPLOYEE RETENTION ON NORMATIVE COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =2.15, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF WORK-LIFE BALANCE (I.E. A DIMENSION OF EMPLOYEE RETENTION) ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =4.34, P<.05]; THERE WAS A SIGNIFICANT INFLUENCE OF APPRECIATION AND SIMULATION (I.E. A DIMENSION OF EMPLOYEE RETENTION) ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, IBADAN [T (148) =2.67, P<.05]. THE STUDY CONCLUDED THAT EMPLOYEES’ RETENTION HAD A SIGNIFICANT INFLUENCE ON ORGANIZATIONAL COMMITMENT IN COCA-COLA NIGERIA LTD, OYO STATE, IBADAN. BASED ON THIS,, IT WAS RECOMMENDED THAT COCA-COLA NIGERIA LTD SHOULD STRENGTHEN ITS EMPLOYEE RETENTION STRATEGIES. [ABSTRACT FROM AUTHOR]