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On the Diachronic Changes of Agenda-setting in the International Coverage of Beijing Summer and Winter Olympic Games by China' s Mainstream English Media A Multiple Correspondence Analysis to Keywords.
- Source :
- Journal of Capital Institute of Physical Education; Jul2024, Vol. 36 Issue 4, p374-384, 11p
- Publication Year :
- 2024
-
Abstract
- he international coverage of the Olympic Games by China' s mainstream English media is vital to better telling Chinese sports stories to the world as it could shape people' s understanding towards China' s sports development. This study adopts Multiple Correspondence Analysis to Keywords to explore the major topic.s set in international coverage of the Beijing Summer and Winter Olympic Games by China' s mainstream English media and discusses how agenda-setting on Beijing Olympics has been changing over time. Results show that the international coverage of the Beijing Summer Olympics gave priority to topics on the economic and competiti -ve aspects of the Games, while coverage of the Beijing Winter Olympics focused on a much wider range of topi -cs in diplomacy, culture, science and healthcare, revealing more diversified agenda-setting and modes of repor -ting. This denotes significant changes in Chinese media' s agenda setting: 1) from seeking commonalities to proactively constructing national images, 2) from domestic to globalized angle of reporting, 3) from highlighting advantages to emphasizing creative breakthroughs in multiple fields, 4) from result-oriented to process-oriented reporting. These diachronic changes reflect transformation in the mode of reporting by China' s mainstream English media towards the Olympic Games as well as people' s perception of sports in the past decade. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Chinese
- ISSN :
- 1009783X
- Volume :
- 36
- Issue :
- 4
- Database :
- Supplemental Index
- Journal :
- Journal of Capital Institute of Physical Education
- Publication Type :
- Academic Journal
- Accession number :
- 180397803
- Full Text :
- https://doi.org/10.14036/j.cnki.cn11-4513.2024.04.003