Collaborative Filtering and Recommendation Algorithm for Artificial Intelligence Live Streaming E-Commerce Platforms Based on Big Data.

With the development of the Internet and mobile Internet, live streaming e-commerce has become an emerging e-commerce force. However, traditional recommendation algorithms have shortcomings in terms of accuracy and personalization of recommendation results, and more intelligent and personalized recommendation algorithms need to be applied. This article aimed to achieve personalized product recommendations and enhance the shopping experience of users by analyzing their historical behavioral data, real-time interests and needs, combined with big data and artificial intelligence technology. The collaborative filtering recommendation algorithm based on live streaming had an average recommendation accuracy of over 80% for user groups 1, 2, and 3. The research results of this article had important practical significance for promoting the healthy development of live streaming e-commerce platforms, improving user experience, and enhancing platform competitiveness. [ABSTRACT FROM AUTHOR]