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Brands That Matter.

Authors :
Beer, Jeff
Schwarz, Hunter
Snelling, Grace
Selinger, Julia
Peters, Adele
Salazar, David
Smith, Lilly
Woodruff, Jay
Gagne, Yasmin
Wilson, Mark
Source :
Fast Company; Winter2024/2025, Issue 265, p64-74, 11p, 6 Color Photographs, 7 Cartoon or Caricatures
Publication Year :
2024

Abstract

The Fast Company article highlights various brands that have made significant impacts in their industries, such as Arc’teryx, Quinn, C-SPAN, American Express, Minnetonka, Loewe, Tony's Chocolonely, Universal Pictures, Behr Paint, Hennessy, and Herman Miller. Each brand is recognized for its unique contributions and strategies, ranging from innovative marketing to ethical sourcing practices. Hennessy is targeting a new generation of drinkers with its "Made for More" campaign, while Herman Miller is celebrating its centennial with initiatives promoting its design legacy and enduring products. The article showcases the diverse approaches taken by these brands to stay relevant and successful in their respective fields. [Extracted from the article]

Details

Language :
English
ISSN :
10859241
Issue :
265
Database :
Supplemental Index
Journal :
Fast Company
Publication Type :
Periodical
Accession number :
181081490