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The Effects of College Alcohol Campaigns and College Students' Intention to Consume Alcoholic Beverage.

Authors :
Jung, Taejin
Fitzgerald, Megan
Wang, Xiao
Source :
Conference Papers -- International Communication Association; 2005 Annual Meeting, New York, NY, p1-25, 25p, 2 Charts
Publication Year :
2005

Abstract

This article discusses the effects of college alcohol campaigns and college students' intention to consume alcoholic beverage in the U.S. Some problems that result from binge drinking include traffic violations and fatalities, unplanned and unsafe sexual activity, physical and sexual assault, physical injuries, and poor academic performance. It was said college students drink alcoholic beverages due to peer pressure, easy access to alcohol, and greater exposure to drinking opportunities.

Details

Language :
English
Database :
Supplemental Index
Journal :
Conference Papers -- International Communication Association
Publication Type :
Conference
Accession number :
18655814