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White paper, the little black dress of publishing.

Authors :
Williams, Angela
Source :
Publishing & Production Executive; Jun99, Vol. 13 Issue 6, p58, 2p, 1 Color Photograph
Publication Year :
1999

Abstract

Reports the use of white paper for printing fashion catalogs and magazines in the United States. Preference for white paper by consumers; Advantage of using white paper; Basis of buying trends; Response of paper companies to demand for white papers.

Details

Language :
English
ISSN :
10483055
Volume :
13
Issue :
6
Database :
Supplemental Index
Journal :
Publishing & Production Executive
Publication Type :
Periodical
Accession number :
1969169