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White paper, the little black dress of publishing.
- Source :
- Publishing & Production Executive; Jun99, Vol. 13 Issue 6, p58, 2p, 1 Color Photograph
- Publication Year :
- 1999
-
Abstract
- Reports the use of white paper for printing fashion catalogs and magazines in the United States. Preference for white paper by consumers; Advantage of using white paper; Basis of buying trends; Response of paper companies to demand for white papers.
Details
- Language :
- English
- ISSN :
- 10483055
- Volume :
- 13
- Issue :
- 6
- Database :
- Supplemental Index
- Journal :
- Publishing & Production Executive
- Publication Type :
- Periodical
- Accession number :
- 1969169