The Paper (Money) Chase.

The article presents information on professional selling courses that invade universities as eager undergraduates and recruiters seek each other out on campus. According to the 2005 Salary Survey of the National Association of Colleges and Employers (NACE), 30 percent of job offers made in the 2004-2005 school year to undergraduate students nationwide were for sales positions. NACE also forecasts a 5.9 percent increase in the number of on-campus recruitment visits by employers from 2005 to 2006. Companies have already taken notice of these sales undergraduates, they find their new recruits by turning to the University Sales Center Alliance (USCA), an organization of 11 universities that offer sales programs to undergraduates. The USCA wants to advance the sales profession by expanding sales education, research, and corporate outreach to students. Within USCA, students are generally exposed to extensive sales curricula, in-class role-playing, customer relationship management technology, and out-of-class selling through components of the program or required internships.