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Can Cocktail connect with 20-somethings?

Authors :
Ives, Nat
Source :
Crain's New York Business; 2/5/2007, Vol. 23 Issue 6, p28-28, 1/3p, 1 Color Photograph
Publication Year :
2007

Abstract

The article presents information on the launching of "Cocktail Weekly" by Bauer Publishing Co. The company plans to launch the journal with a mix of celebrity news, relationship tips, health and nutrition coverage, and fashion and beauty spreads to target age group of twenty. A buyer comments that it is a quality product, but some others did not find much difference from other journals.

Details

Language :
English
ISSN :
8756789X
Volume :
23
Issue :
6
Database :
Supplemental Index
Journal :
Crain's New York Business
Publication Type :
Periodical
Accession number :
24320279