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NY Post a paper tiger after pricing misstep.

Authors :
Flamm, Matthew
Source :
Crain's New York Business; 5/21/2007, Vol. 23 Issue 21, p1-8, 2p, 1 Color Photograph
Publication Year :
2007

Abstract

The article reports on the effects of the move made by the "New York Post" newspaper in returning to its 25 cents price on May 10, 2007. Intricately, the step keeps the newspaper's circulation up but millions of dollars are lost. The journal's advertising revenue growth has already slowed from its hefty double-digit gains in 2004 and 2005.

Details

Language :
English
ISSN :
8756789X
Volume :
23
Issue :
21
Database :
Supplemental Index
Journal :
Crain's New York Business
Publication Type :
Periodical
Accession number :
25370373