BA puts green IT at the top of its agenda.

The article reports on the environmental policies and practices placed by British Airways PLC (BA) at its 2007 strategy, and its back up to Green Computing campaign in Great Britain. According to the report, the airline industry is regularly criticized for its contribution to carbon emissions. Chief information officer Paul Coby of BA states that the firm is very conscious of its environmental responsibilities and information technology (IT) is central to improving its practices.