Private Labeling--The Choice is Yours.

The article discusses the trend toward private labeling in the maintenance supplies industry. According to a survey conducted by "Maintenance Supplies" magazine, a majority of distributors felt that promoting their own brand was a good way to remain competitive. It is observed that private labeling allows a company to promote its business name rather than that of a national brand and can also be used to fill a niche void not sought after by leading brands.