GET OUTSIDE THE BOX.

The article reports that the packaging and converting machinery makers are developing their marketing strategy to compete in the U.S. market. It is stated that the companies are facing a variety of market challenges thus, changing marketplace, paying attention to market forecasts and invest in staff training and skills. It is noted that the trade show, Graph Expo 2007, is one of the strategies of the companies to penetrate the market. The trade show featuring bag and pouch making machines, coaters, corrugators, dies and laminators. Kodak Co. and Esko-Graphics Inc. are companies that offer new approaches to traditional packaging challenges. INSET: Seminars for Packagers and Converters.