Hypertextual Technologies in Poststructuralist Transcultural Communities.

Transcultural identities and environments is an important subject of study in recent sociological and cultural departments of business schools and educational institutions. For the last few years our department of Languages, Culture and Society at the Rouen School of Management has been developing for the last few years a program on Cultural Studies and Cross Cultural Management. The subject presented in this lecture highlights some of the different aspects and ideas we are working on in an extensive research project. The point of departure is the new anthropological space proposed by Pierre Lévy in L'intelligence collective (1994). This will allow us to establish links between the hypertextual virtual practices of transversal communities and the tradition of molecular thinking as a challenge to mechanical and linear understanding of our environments. Intertextual relationships and non-sequential writings and communications will show us how the configuration of transversal communities is in the process of becoming a trend in our European "risk-prevention era", quoting Jeremy Rifkin in The European Dream (2004). Finally, the web of relationships that transversal communities establish in our interdependent and self-transcending ecosystem will give us the possibility to embrace a revolutionary vision in this second European Enlightenment period. As a recent field of study in cross cultural environments, we will examine a specific international language community -The Hispanic Culture- to illustrate some of the features of transcultural communties. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]