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Experience of a Lifetime.
- Source :
- Yard & Garden; Sep2007 Supplement, Vol. 30, p8-9, 2p, 1 Color Photograph
- Publication Year :
- 2007
-
Abstract
- The article features the STIHL TIMBERSPORTS event with distributor teams with its dealers to be held in Dubuque, Iowa by STIHL Inc. It is considered the premier lumberjack sports event in the U.S. According to Roger Phelps, STIHL's promotional communications manager, the firm believes that experiential marketing is being embraced by dealers. He added that the firm wants to share best practices with all its dealers to help their businesses.
- Subjects :
- TOTAL quality management
MARKETING management
DISTRIBUTORS (Commerce)
LOGGERS
Subjects
Details
- Language :
- English
- ISSN :
- 08966834
- Volume :
- 30
- Database :
- Supplemental Index
- Journal :
- Yard & Garden
- Publication Type :
- Periodical
- Accession number :
- 27177318