Higher Level of Comfort.

The article reports on the growth of air purifier and humidifier markets, resulting in a gradual retail distribution shift toward specialty retailers and department stores, and away from the mass merchants in the U.S. Mass merchants and wholesale buying clubs' humidifier market share in 2006 was 39 percent, down 5 percent from the prior year, and the channel's air purifier share was down 7 percentage points to 35 percent.