Pushing Ahead With Promos.

The article looks at the promotional efforts of vacuum cleaner makers for the 2007 holiday season. Halo Co. timed its inaugural national consumer advertising campaign for the Halo UV-ST Ultraviolet vacuum for this season. Panasonic is working with its retail distributors to place its new bagless cyclonic vacuum line on endcaps, and is pushing the line via a variety of online advertising. Electrolux is focusing on the lower end of its pricing spectrum for the holidays with its Ergorapido 2-in-1 stick and hand vacuum.