In a Comfort Zone.

The article offers an outlook for home environment products in the U.S. for 2008. Home environment sales may be driven by both older, more established filtration technology and from new sensors and digital readout features. This year, air purifier companies will attempt to entice consumers with a number of new filtration technologies, most notably germicidal ultraviolet technology. Sonic Cox, Vornado's director of marketing, says that fans and heaters are increasingly being marketed to consumers as fuel costs escalate.