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The market for Marsanne and Roussanne: a goldmine or white elephant.
- Source :
- Australian & New Zealand Wine Industry Journal; Jan/Feb2008, Vol. 23 Issue 1, p74-75, 2p, 1 Color Photograph
- Publication Year :
- 2008
-
Abstract
- The article focuses on the need for the Australian wine industry to consider the interest of its customers. It states that the promotion of grape varieties could be an excellent option as these have the potential to appeal customers. However, it claims that the success or failure of varieties will depend upon the results of consumers' comparison and experience.
Details
- Language :
- English
- ISSN :
- 08192421
- Volume :
- 23
- Issue :
- 1
- Database :
- Supplemental Index
- Journal :
- Australian & New Zealand Wine Industry Journal
- Publication Type :
- Periodical
- Accession number :
- 31476177