SHE shops.

The article focuses on how to attract women as customers in the jewelry industry. It is mentioned that it is the women who purchase fine jewelry most of the time as compared to men. The jewelry industry targets men in which they purchase items for their wife during anniversaries. Men go to a store once every three years while women comes in thrice a year. Although men spend more money when buying, women buy frequently and in essence spend more than men. Tips on how to attract women shoppers are offered.