The T-shirt logo that was once known as Shelter Island.

The author reflects on the furor over the move of businessman Ian Salvage to trademark a logo, which depicts the shape of Shelter Island, New York. Salvage uses the symbol for the clothing he sells over the Internet with the brand name The Sheltered Islander. After obtaining the trademark, he sent letters to local merchants warning them that using the shape would constitute trademark infringement. One islander criticizes Salvage for being greedy.