THE SELF-SERVICE SOLUTION.

An interview with Kaz Onishi, vice president of Sieko Instruments USA Inc., is presented. When asked about the evolution of self-service thermal printer market, he states that it grows in terms of overall volume, breadth of applications, and scale of deployments. He reflects on the company's position within the self-service market. He suggests that service provider can create additional revenue opportunities by enabling retailer to recover investments.