If Samsung build it, then the Super-Rich will come and live.

This study focuses on the spatial analysis of Tower Palace as a case study of rapidly growing high-end residential complexes in Korean society. Since its construction in 2002, the 'Tower Palace' has created a lot of controversies, and become a symbol of new, affluent, modern Seoul. Tower Palace complex can be seen as a symbol of residential place of the new super-rich. We found unique distinctiveness that sharply contrasts with another average apartment complex and traditional wealthy residence in the past. One of the interesting features is the dual properties of both 'openness' and 'closure' here. The new Tower Palace apparently looks to be an open place, but at the same time, also a closed place that clearly distinguishes 'us', the residents, from 'them', the outsiders. Unlike the old way of exclusion in traditional wealthy district, Tower palace complex show more nuanced, subtle, and obscured exclusion. These characteristics affect not only distinctive life-style but also unique identities to the residents of Tower Palace. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]