BEST FACE FORWARD.

The article focuses on the state of the meetings industry in the U.S. as of July 2009. The value of meetings and the need for them across the country is still proving its importance, the article notes. Also cited is the importance of face-to-face meetings to association leaders. In an effort to make the case for meetings-based travel, Destination Marketing Association partnered with the United States Travel Association and other industry leaders on various initiatives such as devising guidelines targeting companies that receive government money.