"Providing Emotions since 1534": The Politics of Visibility in Québec's Tourism Brand.

The article discusses the role of the Québec Ministry of Tourism in establishing a unique cultural identity for the Canadian province of Québec. It describes the ways in which contested historical dates related to important events possess political and social power to create cultural identities, the role of municipal celebrations and parades in setting cultural markers and promoting specific Canadian national characteristics, and the role of political advertising campaigns in establishing political sovereignty. Other subjects under discussion include marketing slogans, ethnonationalism and its effect on the municipal tourism industry, and Canadian identity politics.