Chapter 12: Ideas to Grow and Stimulate Your Affiliate Program.

Chapter 12 of the book "The Complete Guide to Affiliate Marketing on the Web: How to Use & Profit From Affiliate Marketing Programs" is presented. The chapter discusses several techniques that could be adopted to promote and facilitate the success of the affiliate program, including media exposure. It also presents several steps that could be taken to promote offline media exposure, such as requesting the local chamber of commerce to write a short article about the business and publish the article on the Web site and blog.