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Experiential Learning in the Classroom: A Tale across Two Borders.

Authors :
Seitz, Victoria
Lupu, Olesia
Source :
Revista Romana de Comunicare si Relatii Publice; 2009, Vol. 11 Issue 3, p93-102, 10p
Publication Year :
2009

Abstract

According to Investment Business Weekly (Kauffman Foundation…2008) entrepreneurs will become the vital force that will revive the US as well as stabilize the global economy. However, entrepreneurs are not made they are formed through experiences such as an experiential experience in the university setting (Tan and Ng, 2006). As a result of this, Entrepreneurship education has been adopted in universities such as California State University San Bernardino that has ranked in the top five since its inception 4 years ago. Experiential methods such as cases, client projects where students develop marketing and/or advertising or marketing research projects and plans, and client competitions have been common in the US for some time. As opposed to the US, universities have been limited in experiential pedagogy in other countries around the world. Entrepreneurial education has been introduced in Romanian universities in the early '90s and has developed more through experiential learning pedagogy than pure entrepreneurial education. The paper discusses entrepreneurial education in the US and Romania in a contrastive approach in the case of two universities: the California State University San Bernardino and the Al. I. Cuza University of Iasi. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
14548100
Volume :
11
Issue :
3
Database :
Supplemental Index
Journal :
Revista Romana de Comunicare si Relatii Publice
Publication Type :
Academic Journal
Accession number :
51003831