A Construção da Lealdade e Imagem de Marca no Setor de Telefonia Móvel.

Authors :: Rocha, Thelma
Fuhrer, Cristophe Fabien
Katayama, Natália Hara
Cherubini, Thereza Kitano
Source :: Revista de Administraçãao da UNIMEP; 2010, Vol. 8 Issue 2, p180-199, 20p, 2 Diagrams, 10 Charts
Publication Year :: 2010
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