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The ECONOMICS of ATTENTION.
- Source :
- movieScope Magazine; Nov/Dec2010, Issue 19, p36-36, 1p
- Publication Year :
- 2010
-
Abstract
- The article explains how social media has become an effective tool for predicting box-office performance. It notes that several online social networking sites including Facebook and Twitter have become sources of film criticism. Bernardo Huberman, director of the Social Computing Laboratory at Hewlett-Packard Laboratories, explains that they focus on the intersection of information technology and social behaviour, the notion of social attention and how attention is allocated to content.
- Subjects :
- SOCIAL media
MOTION picture industry
ONLINE social networks
INFORMATION technology
Subjects
Details
- Language :
- English
- ISSN :
- 17511356
- Issue :
- 19
- Database :
- Supplemental Index
- Journal :
- movieScope Magazine
- Publication Type :
- Periodical
- Accession number :
- 56104108