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Marketing engineering at Xerox Brazil: a case study.
- Source :
- Revista de Economia e Administração; abr-jun2003, Vol. 2 Issue 2, p75-86, 12p
- Publication Year :
- 2003
-
Abstract
- <i>Copyright of Revista de Economia e Administração is the property of INSPER Instituto de Ensino e Pesquisa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- MARKETING in service industries
MARKETING strategy
STAKEHOLDERS
DECISION making
Subjects
Details
- Language :
- English
- ISSN :
- 16767608
- Volume :
- 2
- Issue :
- 2
- Database :
- Supplemental Index
- Journal :
- Revista de Economia e AdministraĆ§Ć£o
- Publication Type :
- Academic Journal
- Accession number :
- 57668887
- Full Text :
- https://doi.org/10.11132/rea.2002.39