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CHAPTER 5: The Benefits of a Business Blog.

Authors :
VanRysdam, Peter
Source :
Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs & more to Boost Your Small Business on a Budget; 2009, p113-134, 22p, 5 Black and White Photographs
Publication Year :
2009

Abstract

Chapter 5 of the book "Marketing in a Web 2.0 World: Using Social Media, Webinars, Blogs & More to Boost Your Small Business on a Budget," by Peter VanRysdam is presented. It discusses the benefits of a business blog. It states that blogs give you a place to interact with your customers and prospects. It states that blogging is a powerful tool for companies that want to position themselves as experts in the industry, and also build a community at the same time.

Details

Language :
English
ISBNs :
9781601383174
Database :
Supplemental Index
Journal :
Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs & more to Boost Your Small Business on a Budget
Publication Type :
Book
Accession number :
59176083