ELABORATING A GLOBAL DIAGNOSIS MODEL OF A COMPANY IN THE CURRENT CONTEXT OF SUSTAINABLE DEVELOPMENT.

The new economic and social framework in which the business of XXI'th century run , globalization and internationalization of business, changing consumer optics wich become more interested in quality and organic matters incorporated, have developed new priorities for managing a company. Achieving "excellence" in business is the way of survival and development for the entities, in a competitive economy. One of the ways to achieve the excellence is the performance, currently are increasingly talking about overall performance resulting in performances obtained on three pillars: economic, social and environmental. In order to maximize overall performance of the company, investigating various aspects of economic, social and environmental approach is a very necessary step to any manager. In this paper we propose drawing up a comprehensive diagnostic system of a company, developed on the three pillars of sustainable development economy (economic, social and environmental). The model we developed is designed to provide synthetically, efficiently and quickly, the standing of a company in a given competitive environment [ABSTRACT FROM AUTHOR]