Setting up The Tourism Engineering Marketing Information System of China.

Abstract: Tourism marketing information system (Tour MIS) is system engineering. This system engineering is a marketing decision support system that supports the tourism industry and educational and research institutions in collecting, storing, processing, and disseminating information. Austria developed Tour MIS which should meet the need of decision-maker of tourism enterprise and tourism destination. Tourism is developing very fast in China. It is necessary to set up a Tour MIS of China. In this article, Tour MIS of Austria will be analysed so as to provide some lessons of China. [Copyright &y& Elsevier]