Rebranding beyond the city centre.

The article focuses on the regeneration and rebranding of Liverpool, England to maintain or increase their competitiveness with rival cities. The authors state that the rebranding of Liverpool focused on the city centre, the European Capital of Culture 2008, World Exposition 2010, and the use of city-centre brand imagery for selling the whole city. They note that areas in the inner city and suburbans are also experiencing social and economic transition and regeneration.