CHAPTER FOUR: "BOTTOMS UP" - HOW TO INCREASE BEVERAGE SALES.

Authors :: Granberg, B. J.
Source :: Food Service Professionals Guide to Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts & Side Items; 2003, p47-64, 18p
Publication Year :: 2003
Abstract: Chapter Four of the book "Increasing Restaurant Sales: Boost Your Sales & Profits by Selling More Appetizers, Desserts, & Side Items: 365 Secrets Revealed," by B. J. Granberg is presented. It explores the techniques to promote beverages and increase beverage sales and restaurant profits. It highlights the significance of product and service knowledge in increasing sales and maximizing profitability through food server and waitstaff training.

Subjects :: RESTAURANT marketing
FOOD service management
BEVERAGE marketing
PROFIT maximization
TRAINING of food service employees

Language :: English
ISBNs :: 9780910627252
Database :: Supplemental Index
Journal :: Food Service Professionals Guide to Increasing Restaurant Sales: Boost Your Profits By Selling More Appetizers, Desserts & Side Items
Publication Type :: Book
Accession number :: 71850435

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